The music video for the song was released on February 10. In January 2013, Southside produced 'Millions' - the lead single from Pusha T's mixtape Wrath of Caine. Southside was the main producer of Gucci Mane & Waka Flocka's collaboration album Ferrari Boyz and on Flocka's sophomore album Triple F Life: Friends, Fans & Family. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy, MGK among others. This helped to boost his career and bring him into the mainstream hip hop scene. In 2011, Southside co-produced the track 'Illest Motherfucker Alive', from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne. Southside's first major release was the song 'Fuck the Club Up,' which appeared on Waka Flocka's debut album Flockaveli. At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album. He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records. It was around his mid-teenage years that Southside decided to start taking music production as a serious career path. He started making beats when he was 14 years old, when he got his first computer with his uncle.

Growing up, he played Little League Baseball but gave up the sport after suffering a concussion when he was hit in the head with a ball. Southside grew up in the Southside region of Atlanta, Georgia.

Tm88 making a beat